You finally realize that you need a good
opt-in list. After reading countless articles and sought expert advices and
have read many success stories of people creating a small fortune with opt-in
lists you finally decide to have one of your own. Then it happens, you think
you have known everything there is to know about opt-in lists and have followed
their advices to the T and you still weren’t able to make a profit.
In fact, you may be losing money. You maybe
hiring writers to help you out, or there are some expenses incurred, even if
you have a big list, but only a very small percentage actually buys from you,
your still losing profit. You’ll realize that after a few months when you see
your statistics and sales figures.
So what could have gone wrong? Why have others
succeeded where you have failed? The most common mistake is that you dived straight
right in. You chose a topic where you think could be quite popular and would
earn you money. This just not the case. Just because you wrote people from the
list doesn’t mean they are going to buy instantly.
Here I will offer more advice, for those
who have started an opt-in list and have failed, you can rejuvenate your failed
venture. For those who are starting, here are three quick and easy ways to build
a profitable opt-in list.
1) Get your customers to trust you and your products
first. Just launching your opt-in list would not make you an expert and a believable
seller. Put many articles first before you start an opt-in list. Write about
the topic you know and have started and used for your site. Try to put forums
first to gain knowledge about your customers about their wants and needs and
target those wants and needs.
Join forums from other sites as well. Provide
expert advices and recommendations. When you feel that people trust you already,
you will be able to start your own opt-in list. You can build a base as well
with other forum users. You can ask them to join your list. Friends are always
good customers. Put up a link to your site so that they may be able to see what
you're business is all about.
The certain truth is, the money will only
come in when the consumers and subscribers believe and trust in you. They want
a product or service that could be a good exchange for their money. People are
not going to buy something out of your recommendation if they don’t know you.
2) Find a product or service that people want and need.
Although it may not be your forte, if you provide a service and product that
you have researched and learned about well, you can carry it on forward. Invest
your time, effort and money that you could sell as well as the buyers or subscribers
of your opt-in list can use.
While it is true that it is best to sell
something that you have interest in, there are not many people who have the
same interest as you if you decide to sell something that is not entirely popular
or profitable. Do your research well and you would see the profits come in.
Also provide your subscribers with promotional material that they could actually
use and spread around.
3) Make friends with other opt-in list users. This is
basically beneficial especially if it is someone who has already launched a
successful opt-in list. These are people that have the experience in this venture
and experience is still the best teacher. While there are many articles available
for you in the internet to use, there is nothing like getting a first hand account
from someone you trust.
Experienced opt-in list users will be able
to tell you what to do and what not to do because they have gone through it.
While different situations occur for different people, the general concept can
still be very helpful. There are many things to avoid and these people will
be able to tell you which ones.
Building a profitable opt-in list don’t just happen overnight. There are many
preparations and effort to do. Opt-in lists are built from scratch, as your
list grows, you should also maintain the quality of your list. Keep it organized
and manageable. Get or hire help if need be, just make sure that your subscribers
are happy and satisfied and they will be willing to buy from you.
4 Crucial Things You Need To Do To Build
Online marketing may have developed a sudden
surge these past few years, but many in the know how have felt its rise even
from way then. As more internet based businesses are put up, the need to develop
new marketing skills and knowledge based on this new medium have arisen. More
and more marketing strategies are being discovered and developed to cope with
the changing face of business the business world.
The demand for online marketing tips and
strategies have drastically grown and a new form of business has been born,
internet marketing strategies. While there are companies that are all too eager
to help your site and business build a clientele for a fee, there also many
ways that can spread the word about your sites subsistence in a more cost free
way. One of this is Opt-in email marketing, also known as permission marketing.
Opt-in marketing requires the permission
of a willing customer to subscribe to your marketing materials, materials that
take form in newsletters, catalogs and promotional mailings via e-mail. The
more opt-in marketing mail is sent, the more chances there is to bag sales and
more sales. To do this, you must build a list of all those who wants to subscribe
to your opt-in marketing list.
From your list, you will get your targeted
customer, this is a good list since they already have shown interest in what
you have to show and sell since they have willingly signed in for your list.
These are the people who have liked what
they have seen in your site and have decided they want to see more and maybe
even purchase what ever product or service your company and site has to offer.
Many people would think that building their
lists would take hard work and a lot of time to build and collect names and
addresses. This is not so, it takes a bit of patience and some strategies but
in doing this list, you open your site and your business to a whole new world
of target market. Take the effort to take your business to a new level, if traffic
increase and good profits are what you want, an opt-in list will do wonders
for your business venture.
There are many sources and articles in the
internet available for everyone to read and follow in building a list. Sometimes
they may be confusing because there are so many and there different ways. Different
groups of people would have different approaches in building an opt-in list,
but no matter how diverse many methods are, there are always some crucial things
to do to build your list. Here are four of them.
1) Put up a good web form in your site that immediately
follows the end of your content. While some may say this is too soon to subscribe
for a website visitors application, try to remember that your homepage should
provide a quick good impression. If somehow a website visitor finds something
that he or she doesn’t like and turns them off, they may just forget about signing
A good web form for subscribing to an opt-in
list is not hard to do. Just write a simple short statement about how they would
like to see more and get updated about the site. Then there should be an area
where they could put in their names and e-mail address. This web form will automatically
save and send you the data’s inputted. As more people sign in, your list will
2) As mentioned in the first tip, make your homepage
very, very impressive. You need to have well written articles and descriptions
of your site. Depending on what your site is all about, you need to capture
your website visitor’s fancy. Make your site useful and very easy to use. Do
not expect everyone to be tech savvy. Invest in having good programming in your
site, make your graphics beautiful but don’t over do it.
Don’t waste your time making the homepage
too overly large megabyte wise. Not all people have dedicated T1 connections,
the faster your site gets loaded, the better. Go for a look that borders between
simplicity and sophisticated knowledge.
3) Provide good service and products. A return customer
is more likely to bring in more business. Even then and now, a satisfied customer
will recommend a business always. Word of mouth and recommendations alone can
rake in more business than an expensive ad. As your clientele roster grows so
shall your list. With more members on the list, the more people will get to
know about what you have new to offer.
4) Keep a clean and private list. Never lose the trust
your customers have entrusted you. If you provide e-mails to others and they
get spammed, many will probably unsubscribe to you. Remember, a good reputation
will drive in more traffic and subscribers as well as strengthen the loyalty
of your customers.
4 Ways To Get Your Opt In Subscribers
To Trust You Quickly
While the rest of the world have developed
many barriers and protections to keep their e-mail accounts spam-free, there
are also those that subscribe to mails that promotes their products, services
and their site. This is mainly because these subscribes wants to know more about
what these sites are offering and can be beneficial for them. They expect to
get be kept posted on what they are interested in and what are new in the market
or field they have chosen.
Businesses would be so lucky to have these
kinds of customers; the basic element needed to get these types of people is
trust. When your customers trust you they will reward you with their loyalty.
Many internet users have gone to great lengths in protecting their email accounts
from spam mail. Some free-mail internet providers and internet service providers
offer spam protection while there are also some internet based companies that
screen your mails for you.
With an opt-in mail list, the mails you send
containing your promotional materials such as newsletters, catalogs and marketing
media will go through.
Your intended recipient will be able to read
and view what you have sent making it a successful transfer of information.
To be able to be allowed to do so, you will need permission from your recipient,
to get this permission; you need to be able to get their trust. With the great
lack of disregard for privacy in the internet, getting the trust of an internet
user you don’t personally know is a big achievement.
To build a good opt-in list you need people
to trust you, for a faster and quicker build up, you need to get your opt-in
subscribers to trust you quickly. The faster you build your opt-in list the
faster word about your site and company gets to be spread. The bigger the scope
of your opt-in list the more traffic you get spelling more profits. Its easy
math if you thin about it. Getting the numbers is not that simple though, or
maybe it is?
• Getting the trust of your clientele shouldn’t
be so hard especially if you do have a legitimate business. Getting your customers
trust should be based upon your expertise. People rely on other people who know
what they are talking about. Garner all the knowledge and information about
your business. Ell, frankly if you decide to go into a business most probably
you have an interest in it. Like how many basketball payers become coaches,
you don’t really venture into something you don’t have any interest in.
• Show your clients that you know what you are
talking about. Provide them with helpful hints and guidelines that pertain to
what you are selling. Talk about how to install a roof if your into hardware
products or provide articles on insurance settlements if you’re a settlement
lawyer. You don’t have to be a big corporation to make use of an opt-in list.
If your customers see you as someone who knows what he is doing and saying,
they will trust you quickly.
• Be true to your customers, if you want to hype
up your products and services, provide guarantees. The more satisfied customers
you get, the bigger probability there is that they will recommend you. Generally,
people will trust someone they know, when that someone recommends you then you’re
a shoo-in. They will go to your site and check it for themselves and be given
a chance to experience what the other shave experienced from you, so make sure
to be consistent in the service you provide.
• Another tip in getting a customer to trust
you quickly is to provide them an escape hatch. Show them that you are not there
to trap them. Keep a clean list that would enable them to unsubscribe anytime
they want. Elaborate your web form by providing information on how to unsubscribe
from the list. Guarantee them that they can let go of the service when ever
they want to. Many are wary that they may be stuck for life and would have to
abandon their email accounts when they get pestered with spam.
Remember that when you get the trust of your
clients don’t lose that trust. Because if you do anything with their email addresses
like sell them or give them out, you will lose many members of your list as
ell as potential members. The true quickest way to gain the trust of your subscribers
is when you are recommended by someone they trust.
How To Build A List Of Eager Subscribers
Every online business provides great service
to generate satisfaction among their customers. As each and every customer receives
satisfaction over their products or the services they get, there is a great
chance that they will become a return customer and buy again. Better yet, they
will recommend you to other people that could generate more business for you
and your site.
As more traffic is driven to your site, you
can entice many of them to subscribe to your mailing list or opt-in list. This
is a list where in website visitors agree to be sent promotional materials such
as newsletters, catalogs and such that could keep them updated about your site
or the niche of your site. These promotional materials are sent via e-mail to
the members of the list in different time intervals.
When using e-mail as the media of your marketing
and advertisements, you eliminate the need for high costs. Email is free and
if you can manage to make your own promotional advertisements you can also save
a bundle there. With an opt-in subscribers list, you are pretty sure that what
you are sending out is received, viewed and read by the subscribers and not
simply being deleted. They have signed up for service and have consented in
This means that there are constant reminders
to your subscribers about all your products, new products and services as well
as any promotions and special deals you are having.
There is also the chance that they can be
forwarded to other potential customers as they tell their friends and families
about you and your site.
Of course you should be also aware that a
subscriber may unsubscribe when they feel that they are not getting what they
want or expected. Make sure that they are satisfied with your opt-in marketing
strategies and keep them excited in receiving your newsletters and catalogs.
Here are some tips that can help you build a list of eager subscribers.
Make your promotional materials interesting
and fun. Try to use a little creativity but not too over artsy. Build around
what your product or service is about. For example; if you are selling car parts,
put some pictures of what is new in the auto parts world, a new wing door possibly
that can fit any car and make it look like a Lamborghini.
Try to research what people are looking for,
these way, you stay one step ahead of them all the time and you will be their
bearer of new tidings. They will be eager to receive what you are sending them
because they new you always have fresh and new things to share with them.
Write good articles that can be very informational
but light at the same time. If your subscribers enjoy your articles, they will
go to your site by clicking the links that you will be putting on your newsletter
to read some more. You can provide articles that can connect to many people.
Be diverse in your articles. Put something humorous, then put something informational,
then put something that has both.
Are you wary about this because you don’t like writing? No problem, there are
many professional and experienced article writers that can do the
job for you for minimal fees. They know what they are doing and can provide
the need that you have for your newsletters, the money that you pay for your
articles are going to be met by the many sign-ups and the potential profit from
the sales that you will get.
Create and send an E-book to your customers
about anything that is related to your business or site. Use your knowledge
and expertise in the field you have chosen to help other people who are similarly
interested. Offer this e-book for free. You can write about anything informational
and helpful to your subscribers. For example; you can do manuals and guides
in so many things. This e-book could be used as a reference for many people.
Share this e-book with everyone, even other
sites; just make sure that they don’t change the links in the e-book that will
lead people to your site. If you want, you can always get some people to write
it for you just like your articles. Your investment once again will be covered
by the great marketing this will generate.
Add e-coupons in your newsletters that will
help them avail to special discounts. Put a control number in your e-coupon
so that they can only be used once. When people get discounts that can be found
in your newsletters, they will be eager to receive your newsletter in anticipation
of what you are promoting next.
If your subscribers can get benefits from
your newsletters, they will be very eager to receive them. Just don’t flood
your mailing list with mails so that you don’t annoy your subscribers.
How To Grab Your Readers Attention With
The race for supremacy in the internet based
businesses has been really heating up and many sites have been put up to help
others to get ahead for a small fee. But there are also ways in which you don’t
have to pay so much to make yourself a good list of loyal followers. Having
a satisfied web traffic and visitors allows you to put up a foundation wherein
you can build an opt-in list and make it grow from there.
An opt-in list allows you to provide newsletters to your subscribers with their
consent. When people sign up, they know that they will be receiving updates
and news from your site and the industry your represent via an e-mail. But that
doesn’t mean that all of those who subscribe read them at all. Many lists
have been built due to an attachment with free software or for a promotional
discount and such. Some are not really interested in receiving e-mails from
companies and just treat them as waste of cyberspace and delete or trash them
without so mush as opening the e-mail and scanning them.
You can change all that. While forwarding
an email message is relatively after producing your newsletter. Getting people
to open them is not as easy. You don’t want to waste all the time and effort
used in making the newsletters, you want people to read them and have their
interests piqued. Interested enough to go to your website and look around and
most especially purchased and acquire your products or services.
One of the numerous ways you can tempt or persuade your subscriber is by providing
a well thought out and well written subject. The subject of an email is what
is often referred to when a person or a recipient of an email decides whether
he or she wants to open or read an e-mail. The subject could easily be regarded
as one of the most important aspect of your promotional e-mail.
Your subject must be short and concise. They
should provide a summary for the content of the e-mail so that the recipient
will have basic knowledge of the content. This is really vital in grabbing the
attention of your readers and subscribers. You want your subject to instantly
grab the attention of your subscriber and get them to be intrigued to open up
your mail. Remember, it is not necessarily true that a subscriber opens up subscribed
A good subject must always be tickling the curiosity of your recipient. It
must literally force the recipient to open the mail. A certain emotion must
be ignited and get them to open the mail. It is essential to use specific words
to get the reaction you need. Keep in mind that the recipient or subscribers
spends only a few seconds looking over each subject of the e-mails he receives.
You must grab your reader’s attention right away.
There are many forms you can use for your
subject. You can provide a subject that says your e-mail contains content that
teaches them tips and methods on certain topics. An example of this is using
keywords and keyword phrases such as, “How to” , “tips”, “Guides to”, Methods
in and others like that.
You can also put your subject in a question form. These may include questions
like, “Are you sick and tired of your job?” Or “Is your boss always on your
case?” Try to stay on the topic that pertains to your site so that you’ll know
that your subscribers have signed up because they are interested in that topic.
This form of subject is very effective because they reach out to your recipients
emotions. When they have read the question on your subject, their mind starts
answering the question already.
You can also use a subject that commands your reader. Statements such as “Act
now and get this once in a lifetime opportunity”, or “Double, triple and even
quadruple what you are earning in one year”. This type of subject deals with
the benefits your company provides with your product and services.
You may also use breaking news as your subject
to intrigue your subscriber. For example, if you deal with car engine parts
you can write in your subject, “Announcing the new engine that uses no gasoline,
It runs on water”. This creates curiosity with the reader and will lead them
to open the mail and read on.
How To Get Your Subscribers Begging For
Just as an experiment, a friend of mine subscribe
to ten different opt-in e-mail marketing lists to see which ones are effective.
Many websites and online businesses have resorted to sending promotional materials
to people who have subscribed to them in an effort to boost their sales or traffic.
Opt-in email marketing sends newsletters, catalogs updates and many more promotional
materials to website visitors who have agreed to be updated whether monthly,
weekly or semiannually.
Through e-mail, an internet user that is on the list will receive their updates
through email. If a promotional material piques their interest they will go
to the site to learn more or to purchase outright. For the website operators
or owners, this is a chance to remind their list of their existence and parlor
their wares. With the numerous sites in the internet that offers the same
products or services in one way or the other, the competition can get pretty
tight and it is easy to be forgotten.
Back to my experimenting friend, he tried
to find out which opt-in marketing strategies grabbed a person into begging
for more. Some would send in very simple fashion, some would very outlandish
while there are some that would just lie in between. The differences could easily
be noticed and some have gotten the idea of an effective opt-in marketing strategy.
He dubbed them effective because he felt like he just couldn’t wait to go their
site and learn more, the more persuasive ones even got him halfway to reaching
for his wallet and to his credit card before he realized this was only for an
Many companies and site present their promotional
materials in a wide variety of concepts. Each has their own distinctive style
and designs, but more than the outline and the presentation, the content and
the articles are what keeps the attention of your potential customer locked
on to your opt-in marketing medium. Creativity is the key here.
From talking to many satisfied opt-in list
subscribers and forums, I have learned of what is essential in opt-in marketing
and what makes the subscribers begging for more instead of lining up to unsubscribe.
Keep your promotional materials light, creative
and original. Many people are stressed out as it is. Getting a stuffy business
proposal rather than a light hearted e-mail may just agitate them more. A warm
friendly smile or banter is always more welcome than a serious business meeting
or proposal. While you do want your customers to take you and your products
and services seriously, you also want to show them that you know how to have
Splash some color in your emails as well
as provide some photos and articles that can be related to you but show good
news or good light hearted images as well. Provide a newsletter or promotional
materials that will keep them in a light mood. Make your materials eye catching
and grabbing that they wont be able to take their eyes of them. Pique their
Have good content and article, even if it
means investing in an experienced and professional copy writer to write them
for you. An effective copy writer should be able to build trust between you
and your customers. They should be able to establish your credibility in what
they write. It must be informative but not too stuffy. Let go of the professional
jargons and “talk“to your recipients.
A good article and content should be able
to outline the benefits of your product and services and why they need what
you are offering. But do not look to be overeager and too persuasive. It should
be able to entertain as well as lead them to buying from you.
Your promotional materials should be clear.
Don’t leave people guessing. You should lead them to you and not vice versa.
Explain to them what they need to do in a manner that won’t be confusing. Try
to anticipate also what your target client needs. Do your research and information
gathering, many sites will be able to help you with that.
Provide clear and crisp images of what you
are offering. If the people know what you have for them, they are more likely
to beg for more. For example, if you are selling a car, provide them photos
but only enough to encourage them to go to your site for more.
Can You Really Use Articles To Build Your
Getting customers in your site should always
be ranked as high as the importance of the quality and the excellence of the
product and the services you provide. They should go hand in hand in providing
your customers the satisfaction they get in exchange for the money they have
paid for them. Customer service should as well be as fantastic so that the customers
are provided with the same satisfaction.
One of the ways you can combine marketing
and customer service is through opt-in marketing. With an opt-in list you get
the opportunity to introduce your site and products on a good time basis. Opt-in
marketing strategy is a marketing strategy that is virtually low cost and not
time consuming. Here, you get the consent of your website visitors to subscribe
to your newsletters and other promotional materials such as catalogs and free
Opt-in marketing uses your list of subscribers
to send e-mail to. These e-mails will contain the materials you will send to
your subscribers. It is essential that you present your promotional items in
a manner that will catch the interest and the eye of your subscribers to keep
them wanting for more. The best way to do this is to provide fun, entertaining
and informational articles.
Well written articles full of content and
useful information will help in building your list as more subscribers will
be enticed your list. When they have read the samples of your contents in your
sites, they will be intrigued as to what will come next. Subscribing to your
newsletter will offer them a glimpse of what you have to offer next.
Many sites and companies have captured the importance of articles and this
also aids in search engine optimization. As more people are heading towards
the internet for their information needs, serving the right information to them
via articles in your site will increase the flow of your website traffic.
With more traffic, the percentage of your sales will grow. More sales turn into
There have been the rise for the importance
of well written, information enriched and keyword packed articles for the content
of their site as well as for newsletters. These articles provide the information
many are seeking in the internet. If your site has them, more people will be
going to your site for information and research.
Well written articles would also boost your sites reputation. If they are filled
with many information you will be regarded as well informed and an expert on
the subjects that you tackle. Your articles must be well researched so
that the people will trust you. When you have gained their trust, they will
always come for you for their needs on that subject.
In connection, you must write articles or
commission them to tackle subjects that are closely connected with your type
of business. If you have a site for a medicine tackling a certain disease, your
articles must be about the diseases. Or if you sell materials for home improvements
provide articles with those themes. Most articles searched for are tips, guidelines,
methods, manuals and such. If you provide these articles to your customers and
you have their trust, they will always go to your site for help and advice as
well as for your products.
With the loyalty of these customers, they
may subscribe to your opt-in list to receive all the information you have. If
you provide them with the answers for that need, they will be happy to be receiving
your newsletters as well as other promotional materials to keep them well informed.
Others may even forward your newsletters to other people when they find a certain
You should provide links in your newsletter
so that when other people are reading it and wants to read more, they may click
on the link and go to your site. With the articles you have in your site that
are good, they may decide to sign up as well for your opt-in list. This will
build your list and make it bigger.
Make sure to keep your subscribers happy
and interested in your newsletters and promotional materials. Keep on posting
and writing good articles for your site and newsletter. If you are not interested
in writing them or if you just don’t have the time, there are many available
well experienced and knowledgeable writers available to help you out. This is
an investment that will pay for itself in time.
5 Things To Consider When Publishing A
Providing a newsletter for your opt-in list
subscribers provides many benefits in terms of driving traffic into your site
as well as boosting the sales and profits of your site and company.
This is a marketing ploy that will not hugely
dent your marketing budget and will not also require many man-hours in developing
With a newsletter, you can inform the public
about your company and products as well as services. You can keep them posted
and updated about what’s going-on with your company as well as many of your
promotions and offerings. With these, you keep on reminding your subscribers
that you are still here and is willing to offer them good deals and services.
Newsletters also allow you to impress your
subscribers. It can show your expertise and knowledge about the topic at hand
and the many benefits you can offer them. When you impress people, they will
become potential customers and another great thing is that they can recommend
you to their friends, colleagues and family. All of them could very well be
customers in the future.
If you do not have a newsletter or publishing
one for your site, then you may have to consider about researching and be well
informed on how to publish one. It is not as easy as it seems but if and when
you get the right idea and process, it will be smooth sailing from there on.
Try to take the time to learn what you need to learn and get that newsletter
ready and good to attract subscribers to your newsletter as well as traffic
to your site.
In the next few paragraphs, I will provide
you with some things to reflect on when you decide to start your own newsletter
for your site. Here are five things to consider when publishing a newsletter.
1) Make sure that the content of your newsletter pertains
to and closely associated with your business or the theme of your site. Do not
dwell too far on what could be regarded as your field of expertise. You have
started a site and your theme for your site will always be something you are
knowledgeable about. For example; if you have a site that sells auto car parts,
your newsletter must contain articles or content like photos that pertain to
cars, auto parts and such. You may also include content about your company and
your staff. Remember that visitors of a certain site are there because they
are interested in what the site has to offer. If they sign up for an opt-in
list or for a newsletter this means that they want to be updated for that certain
theme or subject. Be sure that when you publish your newsletter you are providing
for the need of the subscriber as well as their interests.
2) Ensure that you have well written, information riddled
and content rich articles. You articles will be the body of your newsletter
and that they should be able to excite your readers as well as provide information.
Articles should be well written and checked for errors such as spelling and
grammatical errors for it to look professional and believable. The trust of
your client to you and newsletter is at stake here.
3) Fact-check your articles. Make sure that you provide
true facts and figures so that your reputation as an expert and knowledgeable
in that field is not questioned. If you lose the trust of your subscribers these
may persuade them to unsubscribe to your newsletter. You will lose many potential
sales this way.
4) Provide fresh and new articles that can provide new
information to your subscribers. If you publish stale and old news in your newsletter,
there is a tendency that people or your subscribers already have read and known
about them. This will lose their interest in your newsletter and they wont get
to read what is most important, your ads. They may not open or read any of your
succeeding newsletters losing your intention in writing and publishing newsletters,
to get them to visit your site and make a purchase.
5) Never use copyrighted materials such as photos and
articles. This is outright plagiarism, you may get into a lot of trouble for
this. You can lose your business and get sued over copyright infringement. If
you do not have the time to write your own articles, there are many willing
and able professional article writers that can do it for you for a reasonable
fee. All your investment in writing and publishing articles will be well worth
it when you see your list build up and your traffic increasing.
The 3 Things To Avoid When Emailing Your
When you decide to have an opt-in list, it is not just a matter of sending
your subscribers your promotional newsletters or catalogs. There are many things
to consider in avoiding many complications. While there are so many ways you
can make people subscribe to your list, there are also some things you must
do to avoid subscribers from wanting to get off from your list.
Aside from that, you also want to avoid any
problems with the law and your internet service provider or ISP. There are now
many laws and rules that are applied to help protect the privacy of the internet
users from spamming and unwanted mails. With the popularity of the electronic
mail as a medium for marketing because of the low cost, many company’s have
seized the opportunity and have flooded many people’s e-mail accounts with promotional
But, with an opt-in list, you avoid this
annoyance because people subscribe to the list; they want to receive the newsletters
and promotional materials. They have consented to being on the list by subscribing
themselves, just don’t forget to put an unsubscribe feature everytime in your
opt-in list so that you avoid any confusion. There may be times when an email
account was provided when the real owner didn’t want to subscribe.
It is essential that you keep your list clean
and manageable. Arrange it by using the many tools and technologies available
for your opt-in list. Do not worry; your investment in this marketing strategy
is well worth it with all the coverage you will get which will likely be converted
into sales then to profit.
Keep yourself and your business out of trouble
and potential run-ins with the law and the internet service providers. Keep
your operation legit and clean. Your reputation as a legitimate businessman
and a legitimate site depends on your being a straight and true marketing strategist.
As a tip, here are three things to avoid when emailing your list.
1) Take notice of your unsuccessful sends. These are
the e-mails that bounce. Bounced emails, also known as undeliverable messages,
are those messages that, for whatever reason, were not successfully received
by the intended recipient.
There are bounces that happen or occur because
the server was busy at that time but can still be delivered in another time.
There are also bounces because the inbox of the recipient is full at that time.
There are those bounce messages that are simply undeliverable ever. The reason
for this is that it may be an invalid email address, a misspelled email address,
or an email address that was abandoned and erased already.
Manage your list by putting markings on those
that bounce. Erase an email account from your list so that you have an accurate
statistics and records as to how many are actually receiving your mail. You
may also want to check the spellings of your email addresses in your list. One
common mistake is when an N instead of an M is placed in the .com area.
2) Always provide an unsubscribe feature in your site
and an unsubscribe link in your mails. When someone in your list files a request
to be unsubscribed, always take that request seriously. If you don’t take them
off your list and keep sending them your e-mails, you are now sending them spam
When you are reported as a spammer, you and
your business can get into a lot of trouble. You can be reported to the authorities
and maybe blacklisted by many internet service providers. You will lose a lot
of subscribers this way and many more in potential subscribers.
3) Do not provide pornographic or shocking and disturbing
content in your newsletters. It is hard to decipher the age of the recipient
and many complaints may stem from these. Controversial issues also are to be
avoided to not be branded by your subscribers. Stick to the nature of your site
Always remember these tips in this article so that you can have a healthy relationship
with your subscribers as well as be kept within the boundaries of what is allowed
in sending mails to an opt-in list.
7 Ways To Make Money Using Nothing More
Than Your List
An opt-in list can be quite crucial to any
site or internet based company.
Even for a small venture such as a niche
profit site an opt-in list can make a world of difference and also add some
extra income for your pocket. Rarely would you see an e-commerce site, big or
small, that is without an opt-in list.
An opt-in list allows for a company to market
their wares and site via an e-mail. With an opt-in list, a site and a subscriber
consents to sending and receiving a newsletter from your company. Through this,
you can keep your subscribers abreast of what is currently available in your
site as well as whatever is coming out.
And because there is mutual consent between
the two parties, any mail sent to the list is not considered as spam mail. There
is a great number of successfully read promotional materials such as catalogs,
newsletters and such that are sent because the subscribers themselves have signed
up for them, meaning, they do want to be sent those items.
Building a list is crucial, only a small percentage actually subscribes for
an opt-in list. Many people find promotional mails annoying but of you provide
a good newsletter or promotional material, you will see your list build
up and grow. You can also achieve this by having good content on your site.
If people like what they see and read on your site, then they surely would want
more. Newsletters would be a way to attract them back to your site. A little
teaser or appetizer if you will.
But other than marketing your wares and your
services, an opt-in list can also be used to earn extra profit. Not all lists
can be used though. It would be good to first build a successful list with a
huge number of subscribers. The more subscribers you have, the more money you
can get. Here are seven ways to make money using nothing more than your list.
1) Place advertisements. There are many corporations
who will be willing to pay to put their banners and ads on a list with many
subscribers. Selling or renting out lists is not a good idea so rather than
doing that, many companies would just rather place ads with lists that have
a huge subscriber base. Your newsletter could be placed with many ads and each
one spells money.
2) Have affiliations with other companies that have at
least a semblance or relation to what your site is about. Here other companies
will provide links and brief descriptions of what they offer, products and services.
With every click made on the link that directs or leads a subscriber from your
list to their site, the company will pay you. This P4P or pay for performance.
3) Make deals with other companies by asking for a small
percentage of sales done through your list. With every sale done by customers
that have come from your list and have gone there because of your newsletter,
the other company will pay you a small percentage of your sales. The more people
who buys from them, the more earnings you get.
4) You may
also get products from other sites on a consignment basis and sell them to your
list via your newsletter. Place descriptions, articles and photos of the
product in your newsletter. There will be those who will buy from you and when
that happens, you can order the product from the other site and sell it to your
5) Sell e-books or a compilation of your articles on
your list. Manuals and how-to articles are in great demand. Many people will
be willing to shell out money to gain knowledge about a certain topic and subject.
With your existing list trusting your expertise in that area, an e-book could
be offered and sold or used as an incentive.
6) Create a network out of your list. Get people to invite
more people to view your site and subscribe to your list. The larger your list
is, the more people will be able to click on your links and affiliate links
as well as make your advertisement rates higher.
7) Subscribers are willing to pay for information if
they know that it can be trusted and relied upon. Use your list to get more
and more people to subscribe to you as well as browse your site. Lastly, you
can use your list to earn money by making them your partners. Your list will
be the bloodline of your growth and increase.