On the Internet, it is very possible to make
money without selling any product. One way of doing so is through starting your
own eZine, also known as an electronic newsletter.
In a nutshell, you send out your eZine issues
on a periodical basis to your subscribers. The good part is that you have a
flexible choice in automating the process of sending out your eZine issues for
you or manually sending them on a periodical basis.
As an eZine publisher, not only can you easily
achieve the benefits a conventional newsletter publisher enjoys without having
to chop down several trees in the process, you can easily and conveniently spread
your marketing influence and expertise to your base of subscribers from the
shoes of an ordinary individual.
In other words, you do not have to invest
in expensive printing equipment, brick and mortar business, and hiring staff
just to run your own newsletter publication, resulting in a lot of time, money
and effort saved.
Basically, all you need to start your own
eZine are an auto responder and broadcast feature to go with, enabling you to
reach out to your massive subscribers whom you can regard as your prospects,
All in all, if you do not have the commitments
of creating your own product for sale, then publishing your own online newsletter
can be one of the wisest decisions you will ever make, given the benefits of
impressive marketing power and influence it can offer to you.
Making Money from Selling Advertising
If you would observe the company that delivers
the daily paper to your doorstep for a business case study, you will come to
learn that the newspaper publisher hires reporters, writers and other important
staff to create the contents and deliver the papers to their readers.
In addition to the above mention, the publisher
has to invest regularly in heavy duty machineries and tons of papers in printing
tons of newspapers on a daily basis.
And in order to ensure that the newspapers
are delivered on time, the publisher appoints agents at every part of the covered
So, how does the newspaper company make money?
It is obvious that selling a copy of the papers at less than a dollar would
not even be able to even fund the operations.
The answer? Selling advertising spaces! You
have definitely seen lots of advertisements in the newspaper. The publisher
simply sells advertising space in the papers to advertisers who want to leverage
their advertising efforts on the paper’s high readership.
On the same analogy, you can make money the
exact way from your newsletter: simply by selling advertising space to prospective
If your mailing list size exceeds 1,000 (5,000
is recommended) subscribers and beyond, you can start selling advertising space
for say, $10.00 per sponsor ad.
In this manner, you turn every issue you
send out to your subscribers into a profit-pulling device. And since there is
virtually no end to the stream of advertisers as products, services and businesses
are cropping every single day in every industry imaginable, so are your money
Mailing List for Affiliate Marketers
If you are an affiliate marketer who wants
to make a comfortable living from referring your prospects to other people’s
product or service for decent commissions, then you must consider building your
own mailing list.
Building your mailing list of hungry prospects
can be one of the best investments you will ever make, as it is time and effort
worth spending on. When you strike on a Joint Venture and have a new product
or service to endorse, you can look no further than your own mailing list.
Granted, that most affiliates, as in more
than 90 percent of them, are not making money from affiliate programs, but this
often results from the same amount of effort focused on least effective methods.
While having your own mailing list is, by
a long mile, not the only effective affiliate marketing method, you can make
affiliate sales very quickly even in the next few hours after sending a sales
message, provided that your mailing list is huge and responsive.
This is often true, because owning your own
mailing list for you to endorse products and services to is one of the fastest-producing
results, beating other affiliate marketing methods imaginable.
In a nutshell, the affiliate marketer who
gets ahead of the pack is the one who owns a huge and responsive mailing list
Which is More Important – Product or Mailing
If you would ask this question, “Which one
is more important – the mailing list or the product?” any savvy marketer would
answer you, “The mailing list”.
Principally, any wise business person puts
the importance of hungry demand (and not just any demand) in front of the product.
In other words, there is no product if there is no demand! And a mailing list
represents the demand or your business if you would like to call it.
If you frequent the Joint Venture forums
and membership sites of any kind, you will find that product and service owners
need mailing list owners more than the other way round.
This is because the mailing list owners have
the prospects that the other type of partner is looking for to sell to.
And if you are a mailing list owner, you
do not have to necessarily make money from selling your own product. You can
sell advertising space or craft a Joint Venture with product owners in return
of commissions, recurring or not.
Most of the biggest success web businesses
on the Internet today often establish the mailing list (or subscribers) first
before the product. One fine example is Friendster.com.
Friendster.com, in the nutshell, is a website
that connects friends and potential friends from around the world through a
free membership access.
While Friendster.com does not make money
from the number of members who join the site, the business makes money from
selling advertising space and partnering with other big time merchants and businesses,
owing to the established number of members Friendster.com has recruited.
This business is perfect example that demonstrates
why every business should establish a need or demand before the product itself,
and why you should do the same, whether you run a friends site or not.
Publishing Your eZine – the Pros
There are several advantages publishing your
own eZine can offer to you. Thus if the pros appeal to you, then publishing
your own paperless newsletter can be ideal for you.
The most obvious reason publishing an eZine
can be the most ideal business to you is that it is so easy to start that any
individual can do. There is no need to invest in starting a brick and mortar
business or even staff and heavy machines for that matter.
In fact, you can do this from the comfort
of your home as the most important thing you will need is an auto responder
equipped with broadcast feature. Auto responders such as GetResponse.com and
aWeber.com are highly recommended when it comes to publishing your own eZine.
In spite of the low start up cost and monthly
fees, you can make money from several profit centers within the spaces of your
eZine issues. You can make money from selling advertising space, just to name
Most importantly, you get to build your own
personal media and spread your marketing influence, making you more valuable
to product and service owners thus do not be surprised if you receive Joint
Venture proposals every so often.
Given some of the best reasons in the world
of Internet Marketing, publishing your own periodical eZine can one of the best
money vehicles you will ever acquire or even build.
Publishing Your eZine – the Cons
As with any other types of businesses, publishing
your own online newsletter a.k.a. eZine has its share of drawbacks, in spite
of the several benefits it offer.
The purpose of this article is not to scare
you away with the disadvantages of publishing your own eZine, as the benefits
are often more attractive. However, I will also show you how you can easily
tackle the cons.
One obvious challenge most beginning eZine
publishers face is the creation of eZine content. Creating your own content
can be tiresome, especially if you are not a gifted writer and that you run
out of ideas every so often that your publishing schedule is threatening you.
A way of taking care of this problem is to
create your content in advance. You can compile 30 days worth of content in
one day, for example. If you are not blessed with writing skills, you can broker
the writing task to capable freelance writers which you can find at places such
as http://www.elance.com/ or http://www.rentacoder.com/. While you need to pay
for such services, you are at liberty to take the credit for written articles.
Alternatively, you can republish articles
from article directories such as http://ezinearticles.com/. This is a free method
you can use in making content, provided you include the resource box of the
original author and that the article has republishing rights conveyed.
In conclusion, you can easily tackle the
content creation challenge using the mentioned methods that do not require writing
on your part, free or paid.
Deciding the Type of eZine
When choosing a topic to publish your eZine
on, you must consider some important success factors that can determine the
flow and goal of your eZine.
You are encouraged to write non-time sensitive
contents such as short tips, mini stories and interviews. Doing so enables you
to create content in advance so that you can conveniently dispense to your subscribers
at a later schedule.
Topic-wise, you will do well to cater to
a starving market that will always be on demand for the kind of content you
offer. And by this, I mean that you should zero in onto a demand that has been,
is and will always be there.
Relationships and dating are niches that
have been on Earth long before the World Wide Web came up, for example. The
food niche will always be there as long as there are chefs cooking for anyone
with a stomach to fill.
Having said that, you also want to have a
steady stream of products or services of your own or an affiliate for you can
endorse to your mailing list and make even more money.
This is also the reason why the Internet
Marketing niche will remain one of the hottest niches there is, as products
and services are created almost around the clock. As long as there Internet
Businesses cropping out, there will always be needs to be fulfilled.
Churning out eZine Content
Creating your own content can be a challenge
if you publish your own online newsletter or eZine.
However, regardless of any topic you are
publishing on, types of contents can be generally divided into four categories,
namely factual content, short tips, mini stories and case studies.
Other than writing your own content, you
can get your own unique content the quick and easy way by organizing an interview
with an expert or leader in the topic.
Very often, this can be done for free and
since the interviewee is writing out most of the content, there is nothing else
for you to do other than giving the interviewee something valuable in exchange
(maybe a meal!).
Now if you have money to spare, you can hire
a ghostwriter to write your content for you without taking any credit. Recommended
professional marketplaces where you can seek ghostwriters include http://www.elance.com/
Another little known and underused method
in getting your own content is via public domains. If you are not familiar with
the term "public domain", "public domain" simply means anything
that is NOT protected under US copyright law.
This includes ALL works published before
1923 and, under certain conditions, works published up to 1978. And in this
case, we are referring “works” to written materials such as reports, articles
Republishing and repackaging public domain
information can help you save time and effort from creating new ideas and content
as they are readily available. On top of that, you do not have to pay royalties
or copyright fees on that work.
If you fancy the idea of publishing content
without any writing on your part, this method is for you.
The 3 Best eZine Formats
eZine publishers today use any one or more
of the 3 most commonly used eZine formats which I am about to describe to you
in this article.
Ultimately, you can decide which format is
the best choice for you, though each winning format has its pros and cons.
The text eZine is the most commonly published.
The advantage of this format is that other than writing, you do not require
any special skill to use a Word or Notepad program.
While the HTML eZine format requires a certain
degree of HTML skills on your part, you can add more sophisticated features
to your eZine issues, making them more appealing to your subscriber thus increases
your readership value, something that text eZines do not have.
You can decorate your eZine format, change
your fonts, include pictures, and more. However, the drawback often faced by
HTML eZines is that they often get trapped into spam filters before they reach
their subscribers’ inboxes.
The third and least used among the 3 formats
is the PDF eZine. Publishing your eZine in PDF format can consume a lot of time
and effort on your part but often make up in quality readership
Due to the commitment, PDF eZines are usually
published on a monthly basis. The great part, though, is that you can put in
your affiliate links in your PDF eZine issue and allow your subscribers to pass
the eZine issue around.
Given the choices, however, you do not have
to necessarily choose strictly one eZine format, as some eZine publishers today
do publish in more than one format.
What You Need to Start an eZine Publication
Starting your own eZine can be a lot easier
than you think. This is because in the most basic necessity, all you really
need to get started publishing your own paperless newsletter are wealth of content,
auto responder with broadcast feature, and a website (which is optional).
Content. You can compile weeks of content
ahead in advance and slowly dispense them to your subscribers. For example,
you can compile 100 short tips in one day and dispense 10 tips once a week.
In other words, you can compile 10 weeks worth of content in just one day!
Auto responder. Your auto responder is your
asset. You need an auto responder to send your mails and eZine issues to your
subscribers and store your data base of people subscribed to your newsletter.
Some recommended auto responders include GetResponse.com and aWeber.com.
Website. You may be surprised that this is
actually an optional component. In short, there are eZine publishers publishing
their newsletters without a website!
But of course, having your own website can
offer you tremendous advantages, such as the ability to bring in more subscribers
and having your newsletter indexed in the top Search Engines.
These are the things you need to get started
on publishing your own eZine at its bare minimum. Do not underestimate the little
you need, though, because several eZine publishers today succeed well with only
an auto responder and contents, with or without a website. And you can, too!
Converting Visitors into Subscribers
If a person visits your website and leaves,
chances are that he or she will not come back, especially if there are no compelling
reasons to do so. After all, we all behave rather impulsively on the Internet,
so much so that we can easily forget where we were 10 web pages ago.
But the bottom line is that your visitor
may not come back to your website again. If 1,000 visitors visit your website,
leave and never come back again, you can imagine the amount of potential revenue
lost, simply because they do not come back. You could have converted a fraction
of the visitors into your customers.
Some may say that creating unique content
can keep some of the visitors coming back, but very often, unique content is
not the solution. The real, long-term solution lies in converting your visitors
into subscribers of your mailing list.
Before your visitor leaves your website,
you want to convert him or her into your subscriber via a simple opt-in to your
mailing list. You do this by asking for your visitor’s name and email address
through your opt-in form.
And if your visitor signs up to be on your
mailing list, you can still follow up with him via email. You can get your subscriber
to consider your offer, or endorse another offer to him or her.
All in all, you want to convert as many visitors
into subscribers as possible and obtain the potential revenue you rightfully
deserve – the easy, wise way.
Making Every Webpage Work For You
If you own one-page sales letter business
models or content-based websites, you should turn every webpage possible into
subscriber snatching devices for you. The good news is that not only is this
method extra effective, it is just as extra effortless when it comes to applying
Since visitors can come and leave without
remembering your website in the future (which is very likely to happen), you
can still follow up with your visitors easily by seeking their permission to
opt into your mailing list through your web pages – on autopilot!
You can create a pop up window to appear
after your visitor attempts to close the window or leaves your website, asking
for your visitor’s name and email address so that you can follow up with him
or her in the near future via subscribing to your mailing list for free.
This way, you can convert a big portion of
your visitors into subscribers, giving you a chance to follow up with them on
other offers you may have in the future.
Alternatively, you can insert an opt-in form
within the spaces of your web pages. This method is effective, especially if
you are afraid of Internet users who have pop up killers installed in their
web browsers, set to block any pop up windows.
In conclusion, turning every webpage you
own into subscriber snatching devices with little effort can be responsible
for huge subscriber-pulling results.
Doing Ad Swaps
Here is a little used technique you can implement
to build your mailing list for no additional cost. I call it “using subscribers
to make subscribers” like much in the context of “using money to make money”.
This simple list building formula can be
summed up in two words: ad swap.
Generally, you trade advertisements with
other eZine publishers, preferably of the same mailing list size or bigger.
You broadcast the eZine publisher’s advertisement to your mailing list while
the eZine publisher endorses your ad to his list. Yes, you are actually cross
endorsing or cross promoting each others offer to each of your mailing list.
Your advertisement’s goal should be to get
as many subscribers possible from the other eZine publisher’s mailing list to
sign up for yours.
The result: you grow your mailing list. This
method does not require money, which means it can be done for free. And the
return of subscribers? Infinite!
You only have to do this with one eZine publisher
at least once, because his subscribers who are also your subscribers can now
be followed up within the boundaries of your mailing list.
Perform ad swaps with as many eZine publishers
as possible and soon, you will have a huge mailing list of your own – built
Building Your List with Articles
You can build your list simply by writing
articles, whether you have thought of it or not.
Quite simply, you write and submit your articles
on your topic of expertise or business nature to popular article directories
where eZine publishers and readers are looking for the information you provide.
Leveraging your viral marketing efforts on
article writing can be rewarding, if done right. In the real sense, you are
actually proving your worth and demonstrating your expertise about your business
through the articles you write.
So, how can this method in effect build your
mailing list? The answer: the resource box you attach to your articles. In your
resource box (also known as bio box), you include a brief detail about yourself
and your business site together with its URL.
It is strongly suggested that your resource
box URL links to your mailing list’s landing page where you can get your visitor’s
name and email address, which will in turn help you build your mailing list
at no cost.
If your articles are found worth sharing,
eZine publishers will republish your articles together with your resource box
for their readers and subscribers. The wonderful result: viral marketing without
effort on your part!
You can start by writing and submitting your
articles to trusted article submitter sites such as http://www.ezinearticles.com/
and begin your article marketing journey today.
Building Your List with Paid eZine Advertising
Some Internet Marketers can get clueless
when it comes to unleashing the full potential of paid eZine advertising. One
of the most common dilemmas is that whether should the Internet Marketer advertise
the product or service he is selling directly to the subscribers of the eZine
he is paying advertising for?
This can be a wise method, but with ifs and
buts. For one, the advertisement must be compelling and attention grabbing.
Secondly, there is no telling if the eZine’s subscribers constantly practice
a buying habit until you put some money to find out.
Investing even a small sum of money can be
risky to a number of Internet Marketers who are on tight budgets. But in spite
of the risk factors, eZine advertising can still be rewarding, if done right.
Thus the solution: the marketer would be
wiser if he or she uses eZine advertising to build his or her mailing list.
It makes sense, anyway. Since some eZines display more than one sponsored advertisement,
you can grab the subscriber’s attention by giving a free or risk-free product
or offer through your ad.
When the subscriber clicks on your ad, he
or she can opt into your mailing list in exchange for the free offer, which
can be a free report or even a trial service.
While you are not making a hard sell through
your advertisement just yet, building your list by getting other eZine’s subscribers
subscribed to your eZine allows you to follow up with them in the future, as
and when you have new offers.
Refrain from Buying Bulk Mailing Lists
I am sure that you have definitely come across
advertisements that read: “1,000,000 email addresses for $29.99”. And these
bulk mail companies can even offer you these names in a CD at your doorstep.
Sure, having 1,000,000 subscribers is the
best thing that could ever happen to any Internet Marketer and often sounds
too good to be true. But very often, it always sound too good to be true.
What many beginning marketers do not really
know is that these bulk companies harvest the email addresses using robots and
other wares on the Internet. That is how the 1,000,000 email addresses come
about, whatever the amount is.
Now, the really awful part is that if you
purchase the so-called 1,000,000 names even at a low price, not only is it a
waste of money, you are risking being accused of spamming. It is no longer a
surprise how you often receive spam mails on Viagra, OEM Software and things
you do not even need in your inbox.
That is so possible, because of the 1,000,000
names, no one knows you or even ask to be subscribed to your mailing list.
On top of that, not all 1,000,000 email addresses
are really in use because a portion of them can either be own by the same owners
(one owner can own more than 1 email accounts) or are obsolete.
When you read such ads again, tell yourself
that it is a waste of money.
The Inherent Weakness of Safe Lists
How would you like to send your commercial
emails to people you do not know, but are expecting to receive such mail from
you? Wait a minute. That does not sound right. How can this be?
It is simple, if you know what is really
going on. Everybody who is on these lists, also known as safe lists, knows that
they will be receiving emails from other members. This is possible because that
is one of the conditions of their “safe list” membership.
And those who join these lists are willing
to agree to this condition because they themselves would want to send out their
own commercial emails to the others on the list.
The result: everyone is sending emails to
each other but no one is reading them!
It gets worse when some savvy members sign
up for the membership using a free or less-frequently-used account to store
the useless emails they will never bother to open and read.
Having said that, it is always wiser to start
your own mailing list and build it with opt-in subscribers, no matter how tempting
safe lists can be or how many members there are in a safe list.
Using Free Reports to Build Your List
Aside from pre-selling your products and
affiliated offers, the other purpose of your free viral report should be to
build your mailing list.
This is because if you are unable to pre-sell,
let alone sell, the products and services featured in your free report, the
last ditch effort should be to collect leads. In short, if you cannot convert
the reader into a ready buyer, you should then attempt to convert him or her
into your subscriber.
In that manner, you can still follow up with
your reader on future offers and have a chance at converting him or her into
your customer, preferably lifetime.
You can do so by offering a lifetime update
to your report or a unique notification list your reader will be interested
in subscribing to, which leads to having him or her subscribed to your mailing
One of the few success factors in viral marketing
of your free report is quality.
If your readers find your information worth
sharing, and you encourage them to do so by giving them the right to give your
report away for free, you will be able to have your name, status and links within
the report passed around without any effort on your part – simply because others
are willing to do so for you!
Landing Page Success Tips
Also known as the “name squeeze page” or
“lead capture page”, you can build your mailing list by funneling all of your
would-be subscribers through the creation of a landing page. Not only do you
do the work just once, your traffic driving efforts can be focused onto just
one effective method.
The following are tips in creating a successful
landing page that converts visitors into subscribers on a very huge percentage.
Success Tip 1: Offer a freebie in exchange for your visitor’s email
address. I very much endorse this method of building your mailing list. You
can offer a special report or a sample of your paid product to your visitor
in exchange for their details such as name and email address.
Success Tip 2: The landing page must be written professionally.
When writing your page, treat it as if you are writing a sales letter. While
you are not necessarily making a hard sale or try to get someone to buy your
product upfront, being able to entice your visitors to give their details to
you is just as important as selling.
Success Tip 3: Other than your opt-in form and perhaps important
disclaimers and terms, there shouldn’t be any other links on your landing page.
Success Tip 4: Rub in the benefits of the freebie you are offering
more than a mere subscription to your newsletter. You should focus most of the
attention of the letter on encouraging your prospective visitor to download
your free offer. Later, you gently remind your prospect that he or she has nothing
to pay but just merely subscribe to your newsletter in exchange for the freebie.
As a final reminder and conclusion, in order
to build trust, you can include your hand-written signature or a photo of yourself
explaining where you are coming from and how you can help your visitor through
your free report on offer.
Building Your List with Give Away Ventures
With the awareness of the importance of list
building, comes a recent Internet Marketing trend which was started just a couple
of years ago for the mutual benefits of all Internet Marketers and mailing list
This method is more recognized as a “starting
a Give Away venture”.
In a real sense, a Give Away event is much
like a big time version of ad swaps. In a nutshell, a group of mailing list
owners partner together and pool in their individual gifts in one limited-time
Each participating partner contributes a
gift to the event. The gift can be a free product, membership pass or a product
he is already selling (if he is kind enough to offer into the event).
The participating partner prepares a Lead
Capture Page where he gives the gift in exchange for the subscriber’s email
address. In other words, in order for a visitor to download the digital gift,
he must opt in and subscribe to your mailing list.
When the gifts are pooled together into one
event (site), every partner will then endorse the Give Away event to their own
The result: lots of visitors to one event
as a collective effort of several participating partners!
With so many visitors downloading gifts from
one focused event, it is a true win-win situation. This is because the visitors
get to download several free gifts for their own use and every partner gets
to build their own mailing list!
You can easily get notified about a Give
Away event in the making by communicating with other Internet Marketers often
or participating in Internet Marketing discussion and Joint Venture boards.
A Popular Auto Responder Marketing Technique
Marketing through auto responder series is a popular strategy to increase repeat
website visits and sales. Here is a popular strategy.
Instead of trying to publish a small daily
or weekly eZines, try publishing one large monthly eZine (similar to a monthly
magazine) as an e-book format delivered via auto responder, preferably an Adobe
You could have it made up of a large number
of articles per issue and insert regularly featured areas throughout like inspirational
quotes, industry tips, favorite sites and advice from the pros. You could also
insert full-color graphics, multimedia components like audio / video file links
Then you can charge a monthly rate, with
an annual discounted package purchase, and sell advertising spots to sprinkle
in your auto responder announcements for each issue and with an informational
series to announce your monthly eZine to new prospects.
In summary, by using customized marketing
techniques like an eZine eBook, tailored to fit your own products and services,
you can reach out and increase your website traffic and sales opportunities.
Internet marketing can mean more ways to grow your business.
Auto Responder Improvements
Stuck in an auto responder rut with only
your eZine going out regularly? Get out of the rut with some of these ideas
1. Provide back issues of your eZine archives via your
auto responder instead of hosting all your archives online. This will give your
subscribers and web site visitors easy access to them and offers a chance to
include graphics, audio and video and other components all rolled up in .pdf
files for quick, easy download.
2. Help with tech issues and publish your entire web
site, save it in a pdf file, and load it into an auto responder. Sometimes visitors
don't have enough time read your entire site or they lose their Internet connection
or time online. So this way, they could print it out and read it offline.
3. You could offer your eBook via an auto responder.
Often your visitors won't have to download it or have the software to read it
right away, so this way they can take it “to go”.
4. For a handy - -and nice legal - touch, you could include
the terms and conditions to purchase transactions and load them into an auto
responder that is triggered with each purchase. This could include return policies,
purchases, refunds etc.
Publish free reports to send via your auto
responder. The reports should be related to your business or web site &
contain info, ads and links to your sites. People love getting freebies.
Collect vital customer satisfaction information by publishing a survey to send
via auto responder to those who sign up on your site in exchange for a free
eBook, software or trial period at your membership site. This type of
information will help you understand their needs, likes & dislikes better.
Instead of answering each customer question
that is e-mailed to you, publish "Frequently Ask Questions" and make
them available via auto responder to those who sign up. To save time and support
Instead of publishing all of your customer
testimonials or endorsements on your website, publish only a few there. And
set up an auto responder form that invites visitors to receive a complete list
via your. Give them a power-packed list; it's more effective to include all
Mix and match. Change your auto responder
strategy to change your auto responder results!
Auto Responder Marketing Techniques
The Internet offers many means of affordable
marketing with auto responders. Here are a couple of popular ways of using them.
Some webmasters set up link or article directories
on their sites. They create a directory on a specific industry topic, placing
their own ad or banner along the top. Then they invite others to add their website
links via a link exchange program, listing themselves in your directory.
Or they invite articles to be submitted that
include a resource box at the bottom of each with a link to the author’s website.
This results on increased traffic as sites link up across the World Wide Web.
Enter “link exchange software” or “article directory software” into a favorite
search engine for help with each.
TEACH A COURSE
Some marketers write up a simple step-by-step
instructional class in their area of expertise. Then they break it up into smaller
portions or messages and set them up in an auto responder as email messages,
including short ads within each message to invite sales & website visits.
Then they invite website visitors to sign
up through on online form or email subscription address offered through the
auto responder service. As people sign up, they will learn more about the products
and services through the teaching series.
Do the Two-Step!
Top sales pros confirm that it often takes
seven or more communications or sales messages before prospective customers
make a purchase. They also confirm that it’s generally easier to sell to a referral,
because someone they know gave positive testimonial about their products or
What would happen if you combined both of
these powerful ideas? A nifty and thrifty two-step. Try this two-step tip:
1. Collect leads with your auto responder. Ask for mailing
addresses and telephone numbers, too, for additional ways to follow up with
each person. When you download the e-mail digest of everyone's e-mail addresses
and other information from those who requested additional information from your
auto responder, follow up multiple ways. Send postcards. Call. Mail sales letters
and other promotional pieces.
2. Publish a price list of all the products and services
that you offer in an insert, direct marketing package and / or .pdf to be made
available via auto responder. You could also include order forms, product descriptions,
and other sales material. Then send to the people in #1 above with monthly updates,
announcements of new sales and products / services, and a request for referrals.
So why not improve your closing ratio and
reach out even farther at the same time? Do the two-step!