The Internet has now become an important medium for product and service advertisements.
Almost every company that can afford print, radio and TV advertisements have
also ventured into placing ads on the Internet.
But with millions of websites out there being visited by millions of computer
users, how can you make sure that your ad can be seen by your target customers
and that your leads will be followed by these users? Here are a few tips.
1. Place an
ad on the websites frequented by your target customers. Before doing this, you
need to define who will be your target customers. Placing an ad on sites
that they usually visit will increase the possibility that your ad will gain
the attention and will be followed your target customers.
Also, consider the website's search engine placement, traffic, external linking
and the other ads placed on it. External linking will determine if there
are other sites that link to this site. This will mean that people can
get to the site where your ad is placed, even if they are browsing a different
site. Check if many of your competitors have ads on this site.
ads on some sites cost some money. However, there are also sites that
can place a link to your site, product or service in exchange of having their
link being displayed on your site. This is also true about the newsletters
sent by site owners to its mailing list members regularly.
Also, having helpful links placed on your site and having sites link to your
pages help in boosting search engine ranking. This is similar to making
a statement that your site's content is important that other sites have links
to your web pages.
(PPC) is also a good method in Internet marketing. You will only need to pay
for the ad if the link is clicked. If you prefer this method of advertisement,
make sure that you are using services that set limits on daily expenses.
There are also services that help you determine effective keywords and monitor
the PPC results.
4. Choose your
domain name wisely. It is still being debated if domain names matter when
it comes to search engine placement. Whether it does or not, having product
related domain names help consumers remember your domain, that they can go back
to your site even without the links.
5. Make sure
you have useful content on your sites. While keyword density is important
in search engine placement, having useless information or annoying repetition
of keywords will not increase your customer's confidence in your site.
It may even affect your sites traffic and can get your site removed from search
engines. So make sure that keywords are used strategically.
6. When thinking
of keywords, think like your target customers. What do you think are they going
to search so they can get to your site? Also, use specific keywords or
key phrases. Submitting a single word or a very general phrase to a search engine
will not get you to the top of the search results compared to submitting specific
keywords that describe your product and services perfectly.
7. Track your
ads. Always check how much you have spent on placing links on frequently
visited sites and on PPC. There are services that allow you to monitor
PPC transactions and how many of these end in sales. You always need to
consider if the ads that you have placed on these websites are getting you to
your target consumers and if these ads can lead to revenue.
One final tip on marketing products and services, sell the benefits.
It will help your marketing strategies a lot if you highlight the benefits of
choosing your products and services instead of merely discussing the product
specifications. Product specifications may not mean much to customers,
unless they know what these stand for (how these specifications affect the quality
of the product or service).
Many people say getting to the top of search engine results is difficult since
millions of websites exist, which can be using the same keywords. While
this is true, this doesn't mean that your website has to stacked under your
competitors' websites when presenting search engine results. Strategic
advertising and linking, together with useful content, can also get you to the
top of the search results.
SEO or PPC?
The online community is definitely a large
market place that you cannot ignore, especially if you have an internet business.
There are thousands if not millions of consumers that you can tap in the internet.
At the same time, the internet also poses
a quite different challenge. The easy access that internet provides also gives
you as much competition as you can imagine. It is too crowded and congested.
Having a website is not enough to make your
business running and able to compete. You must take other alternatives to give
way for the online community to access your website at any rate or chance possible.
You have to expose your website. Make it
known. It has to be visible. It has to be frequently targeted by consumers and
Invest in marketing your internet site. There are basically two options
available to you, the SEO and PPC.
These two are probably the most desirable
alternatives you can get for your internet business as strategy for search engine
SEO stands for Search Engine Optimization. Some researches indicate that 60%
- 70% of internet surfers and users actually resort to using the Google search
engine to find and locate web sites and pages, for any topic they desire. SEO
is the process taken to make sure that the internet uses will find your website
when ranked among the top results of a search. This way you can make sure that
you will be visible and can clearly stand out from the rest.
To get a search engine optimization, you
will have to build on your own internet site frequently hit internet links to
web site pages. The process will involve IBLN or Independent Back-Linking Network,
wherein hundreds or even thousands of pages will be utilized to promote a particular
website of a client.
In SEO, there is no need for you to pay for the clicks although it will require
you to spend time doing research to get a favorable combination of ads and target
audience. The SEO process is a long term one. It requires months, 6 months at
the least, before the proper outcome is fully achieved, but once the goal is
accomplished, you will definitely get a steady source of profit.
PPC means Pay Per Click. It gives way advertising
on a search engine. These are sponsored listings that you see whenever you make
a search. There will be a charge whenever a visitor or web surfer clicks on
any of your ads. There will first be a bidding process. The highest bidder for
the price per click will definitely get the chance to be first listed in the
With this kind of advertising, you can still
basically control your campaign as you get to create your own ad. You will also
manage the target audience and still stay within the bounds of your budget.
Most of the providers of PPC advertising will allow you to specify the target
market, either by topic, industry or geographical location. You can also very
well check if your ad gets to be shown at all and if it is competitive with
There are some guaranteed benefits when you
get to maximize the PPC strategy.
1. PPC lets you advertise to the whole of the online community.
It is also relatively easy to set up.
2. At first glance, PPC advertising may seem very expensive.
Could it possibly happen that someone out there will go on clicking on your
ad? This will definitely give you a large bill without the expected profit on
your part. If this provides a lot of worries, be rest assured that there is
a protection for you. Networks are able to recognize fraudulent clicks.
3. You can also set a budget for a certain period. The
moment your budget has been used up by the target number of clicks, your ads
will no longer be displayed until the next period you want it again displayed.
4. You will also be able to adjust well to changes in
market demands and trends.
In deciding which of the two strategies will work right for you, think of your
goals and of your resources. They definitely offer benefits and advantages that
will work for your good. The better way to approach this two is to evaluate
according to your short term and long term plans. Take the PPC course for your
short term goals and choose SEO if you have long term ones.
There world is out there for you now. Just
make sure you do what will work best for your entrepreneurial endeavors and
visions. The secret to success lies in your hands. Just study your options well
and you’ll get exactly what you want.
Affordable PPC Search Engine Advertising
PPC search engine advertising is by far the
most affordable form of advertising available. PPC search engine advertising
is a flourishing business that by 2008 is expected to reach $ 8 billion. PPC
search engine advertising is about producing leads. Creating leads will help
potential buyers find the specific website that will provide them with the product
or service they need.
However, PPC search engine advertising does
not end there. It is important to understand that although PPC search engine
advertising generates leads, it is also important for users to find relevant
information at the website they are directed to.
Information is a valuable asset in PPC search
engine advertising that is often left unchecked by many websites. Keep in mind
that users are more likely to purchase products or services from a company that
provided them with the necessary information they needed in the first place.
Qualified Traffic with PPC Advertising
One of the benefits of PPC search engine
advertising is that it provides qualified traffic to a specific website. Users
that click on a PPC ad are those in search of a particular product or service.
This helps eliminate unnecessary clicks from non-prospective buyers that only
produce expenditures not profits. PPC search engine advertising is also the
fastest way to get a reasonable return on investment.
A bidding process is used to establish the
price of a specific keyword. In general, the budget for PPC search engine advertising
may be a $100 to $100,000 depending on the number of keywords used. These prices
can skyrocket in just minutes as more and more sites bid for the same keyword
thus causing the prices to jack up.
PPC ads are placed alongside search engine
results to which they are relevant. The highest bids for a specific keyword
or phrase gets top billing on the search engine results page. Getting top placement
provides greater odds for a PPC ad to get clicked by a qualified searcher.
Elements of PPC Advertising
PPC search engine advertising involves three
basic elements; constant monitoring, response analysis and refinement as the
essential factors involved in PPC search engine advertising. Proper management
of PPC search engine advertising can result in big profits for a website.
PPC search engine advertising makes it possible
for sites to monitor the productivity of each PPC ad they place.
This gives a site the opportunity to turn
off any PPC ad that is not performing at its best. PPC search engine advertising
provides the most economical way for a site to advertise on the World Wide Web.
The cost entailed in PPC search engine advertising
is dictated by the clicks made on a particular PPC ad. The number of clicks
made on a PPC ad is subtracted from the initial amount paid by the business
to a search engine company. To minimize cost and maximize return on investment,
a business will have to regularly monitor its PPC search engine advertising
How to Use PPC Advertising
Many businesses are unable to get the most
out of their PPC search engine advertising campaign. PPC search engine advertising
involves a lot more than just bidding on the highest keywords. Information is
a main concern of many online users.
Providing online users with relevant information
they need will help bring about a more long-term relationship with an online
user that will more likely result in a sale.
Information provided to online users may
be in the form of a newsletter or e-zine that online users would likely sign
up for. Sign-ups may be enough to cover the expenses of a PPC search engine
Sign-ups also help generate leads for websites
as they build opt in list from qualified online searchers who clicked their
PPC ad. Getting personal information from qualified online searchers can be
done in a variety of ways such as offering freebies for surveys or signing up
PPC search engine advertising is a continuous
process that requires hands on supervision and a thorough understanding of PPC
search engines. Businesses may opt to hire the services of a professional or
do PPC search engine advertising with in-house experts. Whatever course of action
is selected, a business is sure to get a huge return on investment with PPC
search engine advertising.
PPC Advertising for Maximum Web Promotion
Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks.
But what exactly is PPC advertising and what it can do to your business?
Business nowadays is doing different kinds
of austerity measures when it comes to advertising their products and services.
This is because of high rates of placing ads on print and on television. But
there is a fast growing approach that businessmen can utilize to bring their
services closer to the people and that is through Internet Marketing.
One tool that is causing internet marketing
popularity is PPC advertising. This is a technique used in search engine marketing
that requires one to pay a fee every time someone clicks an ad on your website.
Usually this placement is done through a bidding process. If you are a top
bidder for your keywords/phrases, you are sure to be on the number one spot
on all search engines. Just be sure of the effectiveness of your ad copy to
get the most number of clicks you need for your business.
Here are the benefits of PPC advertising
1. You need not be a genius in computer and technology
to be able to run this ad campaign.
2. Immediate results are seen after a few days.
3. No need to make a website conform to the SEO rules.
4. Nothing to lose even if you do not top the pages of
different search engines. You can still always choose PPC advertising.
5. You can make use any search engine available.
6. You can type in any keyword you like.
Cons of PPC advertising includes:
1. Fixed payments every month to the search engine you
2. Pay for each click received by your website. At times,
visitors are just competitors or people playing pranks on search engines. This
hassle wastes money you put in to this advertising.
3. Inability to pay for the fees next month would mean removal
of your website on the paid listings.
4. This advertising can only be used temporarily because
it is difficult to handle in the long run.
5. Pay-per-click pricing can be costly for long periods
of time, therefore, this should be stopped after an ad campaign.
But how exactly PPC advertising can increase
traffic, leads and sales?
PRE-QUALIFIED TRAFFIC. All visitors of your
website are already considered as a qualified consumer or buyer of your product.
PPC advertising leads your customers to you for a lesser cost.
INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC
search engines enable you to get your desired results fast. They will have your
website live within just a few hours which means immediate increase in sale.
CONSISTENT TOP LISTINGS. This is to get your
website on top of the sponsored search results for free. You just have to choose
the keywords related to your site and business and place them within your web
pages. After this, you are done.
PPC advertising enables advertisers to control their advertising campaigns.
Advertisers have effectively targeted their audience and set their own price
per click. PPC advertising networks provide the platform to identify the desired
audience by geographic setting, topic and industry. These networks have
a list of websites of the publishers where the ads will be placed.
Tools are provided by the networks to check
how the pay per click limit is working for a certain advertiser. If its still
competitive, would it be even listed among the paid search lists or does it
Of course, if the advertiser made the highest
bid, the better chances the ad will be seen in the search engine. These networks
too provide protection for the advertisers against click fraud.
This advertising set-up allows advertisers to set a daily budget for his ads,
thus, less spending for unnecessary clicks. Advertiser will never go over his
In PPC advertising, what are important are
the keywords and phrases. You have to select at least ten "very specific"
keywords that would give you the best traffic in the search. Then, write the
ad creatively but straightforward.
Tell the truth about your product or service
and do not lie. Good thing if your product or service will not disappoint those
that are relying on your ad's promise - but what if it did otherwise? Important
too is the clarity of the ad. Do not use very vague languages. Include important
details like the price.
You should also remember to budget your bids.
Do not go overbidding because you will only lose your money and do not go so
low that your ads will never get the chance to show up. Check your profit against
your spending. If you see no progress then most likely you have to drop your
More and more advertisers have been using
PPC advertising and it will continue to grow faster than any online advertising
techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost
per click will dramatically go up as well from $0.29 to $0.36.
PPC advertising is new in online marketing
and it is going to continue in the years to come. For advertisers, this means
increase revenues with fewer advertising expenses, savings, more sales, good
return of investment (ROI) and effective ad campaigns in the days to come.
PPC Bid Management
Tools for Internet Marketing have been rising
to popularity these days because of cost-effectiveness and the possibility of
measuring increase in profits and sales.
Pay per click (PPC) is a means to advertise
business through the use of keywords/phrases in the search engines. The advertiser
is required to only pay for each click that sends a visitor to his website.
Search engines such as Overture, Google Adwords, Search Yahoo and Miva are just
some examples of search engines.
They offer top positions among the sponsored
listings for particular keywords/phrases you choose. The idea for bidding is
you have to buy/bid on keywords/phrases relevant to your business.
The highest bidder gets to be on the top
of the search result listing and the second highest bidder, of course, gets
the next top listing and so on. Every time a visitor clicks on your website,
you will have to pay the same amount that you bid on that particular keyword.
PPC can be very costly, time consuming and sometimes not worthy. But if you
know how to go about the step by step procedures, PPC is a welcome change to
If you do your searches for products, articles
and auctions in the net, you usually type in a keyword or a set of phrase to
guide you in your search. Either you use Google or Yahoo Search depending on
where you are most comfortable at and where you usually get the best results.
As soon as you key in the search button,
immediately a long list of keywords or phrase will be displayed containing the
keywords you key in. The first or the top link that you saw is most likely the
one who bids the highest for that keyword you type.
In this way, businessmen will produce the
desired results; they get to be advertised, at the same time, saving and spending
only for the clicks they need that might translate to potential sales.
The way to start PPC bid management is to
identify first the maximum cost per click (CPC) you are willing to pay for a
given keyword or phrase. CPC varies from time and even search engine to search
engine too. Maximum CPC can be measured by averaging the current costs of bids
(bids range from $0.25 to $5).
Average of these bids is to be used as the
maximum CPC to begin with. As your ad campaign progresses, the actual conversion
rate (visitors turning to potential buyers/sales) will be determined and you
may have to adjust your CPC (bidding rate) accordingly.
When you start to bid, see to it that you
adopt different bidding strategies for various search engines. Search engines
have their own PPC systems that require different approaches. It is also worthy
to identify different bids for the same keyword phrases in various search engines.
Another thing, it is wiser not to bid for
the top spot for two reasons: 1) It is very expensive and impractical, and 2)
Surfers usually try different search queries in various search engines before
they settle on the right one that fits to what they are looking for. This hardly
results to conversion. Try to bid for the fifth spot instead and work your way
If you are now going steady on your PPC biddings,
it is time for you to develop your own bidding strategy accordingly. It is important
for you to track down which sites bring the bulk of your traffic and identify
the ranking of your paid ads.
This will help your bidding strategy to be
effective and you should also decide where you want your ad to be positioned.
Usually your maximum CPC will limit your choices.
Bid gaps (e.g. $ 0.40, 0.39, bid gap, 0.20,
0.19, 0.18) occur when there is a significant price increase to move up one
spot in the PPC rankings. It is best if you take advantage of the bid gaps by
filling them in so you can save up your cents to other bidding opportunities.
Often there are keywords worthy of lesser bids to get the appropriate ranking
on the list and produce a good number of clicks and higher conversion rate rather
than bidding higher but having a poor conversion rate. You have to put in mind
that overbidding too is not good but rather the best position for the most effective
Using pay-per-click bid management in promoting your website will only be successful
if you take time building many lists across many engines and studying the performance
of every listing. In this way, you can make the most value from what you spend
in the bidding process. The key is to use the necessary precautions to
stay ahead of the competition.
Bid Management Tools
In ensuring best results, you may use bid
management tools. There are accepted and approved management tools that will
help you in your bidding. They are categorized in two different types:
• Web based (services by monthly subscription)
• PC based (a purchased software)
Monitoring tools too may help in the tracking
down of your keywords/phrases and search engines as to which among them often
generate sales, overall and in relation to your cost per click. This is what
you call return of investment (ROI) monitoring.
These bid management tools may include additional
functions that may not get from online marketing tools that are readily available.
Other tools can monitor competitor’s bids, produce reports for different parties
and offer the ability to interface with multiple PPC engines. This is particularly
helpful to those who manage more than a hundred keywords across several PPC
engines to boost productivity and save time.
Pay-per-click bid management is ideal for the effective promotion of your business
online without the hassles of draining your financial keeping too much. It is
now fast catching up as a means used in marketing your goods and services to
reach to as many consumers as possible.
PPC Campaign Management
So you spent all your time and energy building the perfect website. Now
you want to share the fruits of your labor, and maybe even make some money on
the side through your online ads.
Maybe you have an online business that markets
a hot product that you are selling on your website; but you find that you are
having trouble bringing customers into your site. So instead of gaining money,
you are actually losing money because of the monthly rent that you're paying
to have your website hosted in cyberspace.
The best solution to this problem is to advertise.
Let people know that you are here and ready to do business. One of the quickest
and most effective ways to advertise your website on the net is to come up with
a great PPC campaign management plan. PPC is an abbreviation for Pay Per Click.
Certain keywords or phrases that people type
into a search engine lead to hundreds and hundreds of search results that pertain
to that specific keyword.
Businesses that want to advertise on the
net using a PPC campaign have to come up with a plethora of keywords that is
associated to the business that they are running; so when potential customers
type in these keywords, it will lead them to their business site.
This is pretty much the whole concept that operates behind PPC. This
is how a PPC campaign brings in traffic to your site, with the selection of
the right keywords that people can search through the net.
Some keywords tend to be more expensive than
others, especially popular ones. It is vital to select the right keywords, in
order to get your money's worth. This is why it is important to manage you PPC
campaign wisely. Sometimes you are better off opting for the less popular keywords
that are not so expensive, especially if you have a limited budget. Some businesses
even hire the help of a consultant to manage their PPC campaigns.
There are experts that specialize in PPC
campaign management. They come with strategic plans, and assess the need of
their clients. They then come up with a PPC campaign that caters to their client's
This is why big online businesses seek the
expertise of a professional to run their PPC ad campaign, because the right
set of plans, can potentially bring in a large amount of profits. The more keywords
you have, the more you increase the chances of customers clicking these keywords
that would lead them to your website.
If you are running a business online, and
are planning to run a PPC campaign, it is advisable to purchase keywords that
are extremely related to the theme of your business. This way, people know what
they are getting, and don't get confused about the content of your website.
The secret is to use keywords or phrases that are searched frequently, but cost
The chances are, the longer people stay in your site, the likelihood of these
potential customers making a transaction. But first thing is first. You
must lure them into your turf.
This is why a lot of entrepreneurs spend
a large amount of their budget on advertising, because they know that the right
advertising campaign can start the ball rolling.
Also, you should do some research before
you start your PPC campaign. There are a lot of PPC search engines to chose
from. Those who are less renowned charge less for the same keywords that you'd
find in the bigger PPC search engines.
The great thing about PPC campaigns is that
you can reach a worldwide audience. Advertising online means global marketing.
Most PPC search engines require a monthly payment in exchange for their services.
But if you fail to make payments, they will automatically take your listings
out of their search engines. So make sure that you pay your monthly bills,
so all the efforts that you put into your PPC campaign don't go to waste.
The potential earnings that can be generated by starting a pay per click
campaign is significant. That's why a lot of online businesses now are trying
to get in on the act. Now, with the right set of keywords, and a smart
PPC campaign management plan, more than ever, online businesses are bringing
in the big bucks.